Worldwide co-production and innovation partnership paves the way for high capacity, location-based experiences at major city destinations.
- The partnership will be led operationally by Outernet London and Technicolor’s MPC and The Mill.
- In seeking best-in-class partners, Outernet Global President & CEO Philip O’Ferrall said, “Technicolor has an impressive track record of delivering future-facing technology and innovation.”
The world’s first high capacity, immersive media space in a global city center is set to open in 2020 in the heart of London’s West End. The Outernet London will be the first in a series of connected city centers offering a first-of-its-kind experiential destination – and its coming together thanks in part to a multi-year strategic partnership between Outernet Global and Technicolor. The multibillion-dollar project is a revolutionary step in the creation of location- based experiences at iconic destinations, with plans already underway to develop similar sites in New York, Los Angeles, Berlin, and Dubai.
The Outernet, a global network of central city hubs, will elevate the culture and commerce of the world’s great cities through large, immersive digital experiences. The partnership with Technicolor unites industry-leading creative talent and leadership from both companies, who collectively bring top media, branding, property development, and entertainment experience. Together they will be delivering boundary-pushing mixed reality, VR, AR, and AI environments to the globe’s ultra-high footfall areas – with a goal of making them into a powerhouse network of connected retail and cultural hubs.
“Our location at the very heart of this global capital is the perfect stage to launch this revolutionary new platform, [where] we’re building the largest capacity entertainment venue in London since the 1940s, with the highest resolution screens anywhere in the world,” said Philip O’Ferrall, Outernet Global President & CEO.
The Outernet London aims to be a constant and timely source of news, entertainment, and immersive digital experiences for the 400,000 visitors projected to pass through daily. The crowning achievement will be The Now Building, which will bring epic scale to storytellers and content providers via 360-degree, 8K floor-to-ceiling screens – always on and refreshed with a rotating carousel of broadcasters and advertisers, video artists and live performance events, and exclusive digital offers and experiences. For music fans in particular, there’s a 2,000 capacity live music venue expected to re-energize the area’s rock ‘n’ roll pedigree – and prompt a new wave of local reinvestment.
“Outernet is at the forefront of the global media economy, taking brand experiences to a whole new level,” said Frederic Rose, CEO at Technicolor. “As a company that unites creativity with technology to push the boundaries of what entertainment can be, we’re truly excited to be a part of this journey. Our partnership is a natural fit, helping brands to realize the increasing value of immersive media environments.”
Concluded O’Ferrall: “The unique physical and logistical challenges of The Outernet London require best-in-class partners. Technicolor has an impressive track record of delivering future-facing technology and innovation. In partnership with storytellers and leaders across multiple industries, they find new ways – whether through virtual reality, augmented reality, mixed reality, or beyond – to tell compelling stories and engage with audiences. This makes them a natural partner for Outernet Global as we roll out our strategy worldwide.”
