Every year Technicolor Creative Studios collaborate on some of the most memorable, innovative – and top secret – spots that air during the Super Bowl. As the most watched single-network television broadcast in the United States, it draws a massive audience for advertisers, seen by approximately 100 million viewers in the US alone.
And this year was no exception.
From cinematic visual effects to lovable creatures and favorite stars like you’ve never seen them, here are some of the spots that stole the show as the Kansas City Chiefs and Tampa Bay Buccaneers faced off in Super Bowl LV. They include two Rocket Mortgage spots (VFX and color by MPC Advertising; now The Mill) that took the #1 and #2 spots on USA Today Ad Meter; and two other spots (featuring The Mill’s work) that made the top ten: Amazon ‘Alexa’s Body’ at #3 and Doritos 3D ‘Flat Matthew’ at #9.
Uber Eats — Wayne’s World
Wayne and Garth (Mike Myers and Dana Carvey) welcome Cardi B to Wayne’s World where they ask viewers to Eat Local on behalf of Uber Eats $20-million commitment to support neighborhood restaurants.
Color by MPC Advertising (The Mill)
Fiverr — Opportunity Knocks
Changing how the world works together, Fiverr’s new ad features Four Seasons Total Landscaping following a widely publicized press conference that shot the Philadelphia-based company to international fame.
Color by MPC Advertising (The Mill)
Amazon — Alexa’s Body
Viewed 77 million times on YouTube so far, this spot starring Michael B. Jordan marks the fifth year running that The Mill has collaborated on work ranked in the Ad Meter top 5.
VFX and color by The Mill
Doritos 3D — Flat Matthew
For Doritos 3D Super Bowl ad, The Mill transformed Matthew McConaughey into a 2D version of himself – with fully CG body and authentic facial performance – and back to real live-action inside a vending machine.
VFX and color by The Mill
Frito-Lay — Twas the Night Before the Super Bowl
Super Bowl legends of yesteryear are too excited about the big game to sleep – so they’re up causing mischief and eating their favorite Frito-Lay snacks on the night before kick-off.
VFX by The Mill
Guinness — GOAT
Raise a pint of Guinness as football legend Joe Montana breaks down what it means to be the Greatest Of All Time.
Color by The Mill
McDonald’s — Thank You For Driving Thru
McDonald’s thanks you for turning up the volume, hitting your blinkers, and pulling up to the next drive-thru window.
VFX by The Mill
Michelob Ultra — Happy
The Mill collaborated on Michelob ULTRA’s touching Super Bowl commercial that asks: “Are you happy because you win, or do you win because you’re happy?”
VFX by The Mill
