TCS’ VFX and production studio, The Mill, works on largest portion of Super Bowl inventory to date.
This year’s playbook for The Mill included ‘The Call’ – the Pepsi Super Bowl LVI Halftime Show Trailer – which has been viewed over 15 million times on YouTube.
Technicolor Group continues its dominance in the advertising tentpole that is the Super Bowl, delivering their largest portion of commercial projects that played out during the big game to date.
The Mill, the largest global VFX studio servicing the advertising and brand experience industry, worked on 34 related projects, including 29 of the brand films that were broadcast. Highlights included Super Bowl advertising stalwarts such as Budweiser, Pepsi and Amazon, and newcomers including Crypto.com, Carvana and Salesforce.
“With over 100 million domestic viewers, the Super Bowl is one of the remaining ‘cultural campfire’ moments within marketing that guarantees millions of eyeballs on your brand and an opportunity to resonate with audiences like no other,” said Josh Mandel, President of Advertising at Technicolor Group. “Despite the growing number of mediums and platforms in which marketers can occupy, Super Bowl broadcast content continues to remain a pivotal tentpole moment in the marketing calendar, which demonstrates the staying power of brilliantly executed creative stories.” Hear more from Josh Mandel on Bloomberg Radio Part 1 and Part 2, and at Yahoo! Finance.
For the sixth year running, The Mill has collaborated on work ranked in USA Today’s Ad Meter, with six ads in the Top 10, and Rocket Mortgage ‘Dream House’ ranking number one .
“It’s no accident that Technicolor Group’ The Mill is consistently a leading contributor to the best Super Bowl commercials, and it is not just because it’s the largest studio of its kind,” said Richard Moat, CEO of Technicolor. “The unparalleled quality, creativity and technological innovation provided by its artists around the world unfailingly guide their agency and brand clients to success.”
For the round-up of commercials The Mill delivered, visit here.
