Arrow Back to newsfeed

News

Our Narrative – Technicolor Group: Setting the Stage for 110 Years of Innovation & Creativity  

July 24, 2024

Technicolor Group, a pioneer in the cinematic world, proudly celebrates over a century of transforming the film industry through groundbreaking advancements in colour technology.

Founded on December 18, 1915, by Herbert Kalmus, Daniel Frost Comstock, and W. Burton Wescott, Technicolor has become synonymous with vibrant and immersive visual storytelling.

A Legacy of Innovation

The journey of Technicolor began with the shared vision of three innovators: physicist Herbert Kalmus, engineer Daniel Comstock, and businessman W. Burton Wescott. United by their passion for innovation, they set out to develop a technology that would revolutionise the way audiences experience movies.

The name “Technicolor” was inspired by their alma mater, the Massachusetts Institute of Technology (MIT), emphasising the technological roots of their ambitious endeavour.

As Technicolor Group prepares to celebrate its 110th anniversary next year, we are proud to set the stage for a celebration that honours our rich history and looks forward to an innovative future.

For over a century, Technicolor has been at the forefront of creative solutions and world-class visual effects. Our year-long celebration campaign will highlight our technological innovations, talents, and achievements.

Today’s Technicolor Group

Today, Technicolor Group creates and delivers cutting-edge creative solutions and world-class visual effects across our four studios, bringing immersive experiences to screens, delighting global audiences, and building our clients’ businesses. We are organised around business units in film, games, animation, and advertising, connecting these through technological excellence, a passion for innovation, creativity, and artistic integrity.

Our history and the quality of our product is a testament to our values – Collaboration, Transparency, Creativity, and Passion – which cross cultures, borders, and business units. These values are embodied in the people we hire, the people we promote, and the people who lead our businesses. The future of our company depends on living up to these values and leveraging them to deliver outstanding products and services to our clients.

We collaborate to confront challenges, respect all stakeholders, and build trust and transparency to form long-standing relationships. We passionately believe in creativity in all its forms to find answers to the toughest questions and pursue our mission with unwavering dedication. 

As we enter the first years of our second centenary, our mission remains clear: to be the gold standard of visual experiences. 

Technicolor Group: Our Business Units

Technicolor Group includes

Each of these award-winning businesses retains its unique identity and market position while being connected and underpinned by our values and world-class shared services, including technology, human resources, finance, and legal.

We harness the collective strength, knowledge, experience, and expertise of each business unit – from VFX, XR, and animation to design, direction, and production. Supported by a shared technology platform, we transport assets across all experiences, delivering unmatched efficiencies, speed, and quality of craft to our clients. Our Indian service platform accelerates this capability, allowing us to deliver high volumes of craft on time and within budget for all our business units’ clients.

Highlighting Our Business Units

MPC: MPC produces premium multi-channel VFX and CG. With an unparalleled creative legacy, MPC has delivered iconic shows such as “The Lion King,” “1917,” “The Life of Pi,” “Transformers,” and outstanding episodic work like “Prehistoric Planet” and “Wednesday.” The studio invests in new technology platforms to nurture and empower global talent and accelerates work in real-time production using tools like Unreal and Unity. Extensive R&D enhances MPC’s VFX, design, and direction capabilities, ensuring it remains at the forefront of visual storytelling.

The Mill: The Mill boasts a three-decade legacy of award-winning work for some of the world’s most beloved brands. Its reputation as a partner to both agencies and brands is unrivalled in the advertising industry. The Mill’s track record of problem-solving and technology innovation across digital media has earned global accolades. By consistently pioneering new waves of experiences and exploring creative technologies such as AR, VR, and AI, The Mill remains a leader. The Mill focuses on top talent and has restructured the business to build long-term strategic partnerships and geographic growth.

Mikros Animation: Mikros Animation has carved a unique niche in the industry with high-quality, captivating storytelling and innovative animation techniques. Known for its work on globally acclaimed films and series, Mikros Animation combines artistic vision with cutting-edge technology to create compelling animated content that resonates with audiences of all ages. The studio is dedicated to nurturing creative talent and pushing the boundaries of animation through continuous innovation and collaboration.

Technicolor Games: Technicolor Games stands at the forefront of the gaming industry, delivering immersive and interactive experiences that captivate gamers worldwide. Leveraging state-of-the-art technology and a deep understanding of game design, Technicolor Games creates visually stunning and engaging gameplay. The studio collaborates with top game developers to bring creative visions to life, ensuring that each project meets the highest standards of quality and entertainment. Technicolor Games is committed to driving innovation and excellence in the gaming sector.

Historical Legacy & Future Vision

In the woven tapestry of cinematic history, Technicolor holds a chapter so enriched and vibrant that it forever altered the landscape of film. Central to this narrative is Natalie Kalmus, whose vision and tenacity propelled Technicolor to prominence, embodying the spirit of inclusion we celebrate today. Natalie’s work on over 400 films, including “The Wizard of Oz” and “Gone with the Wind,” showcased how colour could evoke emotion and create immersive cinematic experiences. Her journey, marked by both professional triumphs and personal challenges, is a testament to the transformative power of perseverance and creativity.

Experiential Entertainment Expansion

Technicolor Group is accelerating its experiential entertainment expansion, building on its legacy of innovation and the success of its advertising and experience studio, The Mill. This strategic move meets the growing demand for experiential entertainment in museums, retail, marketing, travel, sports, and recreation. Through The Mill, Technicolor Group has crafted visionary consumer experiences, bringing brands to life across multiple platforms and dimensions.

Commitment since its creation to Innovation

Our future transcends visual effects, moving into immersive experiences. We aim to delight global audiences with augmented, virtual, and mixed reality experiences. We are exploring cutting-edge technology like 3D Mapping Projections, Ambient Interactivity, and AI to stay at the forefront of visual experiences. This transformation will take us from visual effects to visual experiences, driven by investment in our people, technology, and strategic partnerships.

Looking ahead to our 110th anniversary

As we approach our 110th anniversary, we are not just looking back at our rich history; we are setting the stage for an exciting future. Our year-long celebration campaign will highlight our storied past, groundbreaking present, and visionary future. This campaign will showcase the innovations and achievements that have defined Technicolor Group and will continue to drive us forward.

Join us as we celebrate 110 years of shaping the industry and look forward to a future of continued leadership and groundbreaking achievements. Together, we will continue to innovate, inspire, and captivate audiences worldwide.

Learn more about Technicolor Group or connect with us.

JOIN OUR TEAM

to work on award-winning projects.