This week, The Mill has announced their next step into international expansion with a new studio in Seoul, South Korea. The new studio is a short walk from many agencies, production companies, and brands in the center of the creative Gangnam District. Having a new base in South Korea will enable The Mill to leverage our expertise in Visual Effects, Creative Production, and Experience in the APAC region reaching a broader range of international clients and creative collaborators in new, untapped markets.
Over the years The Mill has worked with a number of South Korean clients, recent projects include Samsung’s Gold Cannes Lion winning ‘The Spider & The Window’, Hyundai’s ‘CES 2022 Metaverse Experience’, and KRAFTON’s PUBG: Battleground. The new studio will bring The Mill’s full range of creative capabilities, including its global network of VFX artists, designers and suite of in-house directors to South Korea and beyond.
The studio will be led by Vice President Tony Choi, who has over 30 years of experience in production, tapping into western and eastern cultures across Australia, America, and Korea. Tony is excited to be joining The Mill to expand our global offering of world-class VFX, creative production, and experience to the South Korean market.
Creatively, the studio will be led by Executive Creative Director June Park. June has led successful campaigns for globally renowned brands, including Samsung Electronics, Galaxy S series, Z Fold & Z Flip series, Hyundai Motors, Kia Motors, and Chevrolet (GM). Prior to joining The Mill, June was Head of the Metaverse Creative Team in Cheil Worldwide. He has also played a huge part in Metaverse content creation as the lead creative mind for Samsung’s virtual character GNUSMAS.
The development of Mill Seoul will be overseen by Mill Global Chief Strategy Officer Alex Schneider. Alex has over two decades of experience growing world class creative agencies, brands, and content studios. Prior to joining The Mill, Alex was the Managing Director of R/GA Portland and held senior leadership roles at Deutsch LA and 72andSunny.
This is an important milestone for our expansion into the APAC region. The Mill already has a rich history of working with major South Korean brands such as Samsung, Kia, and Hyundai, and a local studio presence will allow The Mill to be at the heart of the local creative industry. As their 10th international studio, Mill Seoul will have direct access to over 900 of the world’s best artists and creative minds spanning across all time zones
Alex Schneider, Chief Strategy Officer
You can get in touch with the Seoul studio to discuss your upcoming projects via The Mill’s contact page.
