PARIS – 9th October – Technicolor Group is excited to announce its participation in the 2024 Saudi Film Confex, taking place in Riyadh from October 9-12. Technicolor Group continues to lead the industry in pioneering technological advancements that are transforming filmmaking. On October 10th, Caroline Parot, CEO Technicolor Group will join a distinguished panel to discuss “How A.I. Revolution and Technology are Shaping Filmmaking.”
With a proud legacy of nearly 110 years, Technicolor remains at the forefront of innovation, driving the future of cinema by integrating cutting-edge technologies like artificial intelligence (AI), real-time rendering, and advanced production tools. These innovations are redefining the creative process and enabling more efficient and dynamic filmmaking.
A Century of Innovation, a Future of Technological Leadership
As Technicolor Group approaches its 110th anniversary, its presence at the Saudi Film Confex reflects the company’s ongoing commitment to shaping the future of visual experiences. From pioneering early cinematic techniques to adopting today’s most advanced AI-driven workflows, Technicolor Group continues to lead the charge in blending creativity with technology.
The panel discussion on October 10th will cover:
AI in Pre-Production: Leveraging AI to streamline scriptwriting, casting, and production planning.
Technological Innovations in Film Production: The role of real-time rendering and AI in modern filmmaking.
Ethical and Practical Challenges: Ensuring the balance between technological efficiency and creative artistry.
The Future of AI in Film: How AI and emerging technologies will shape the future of the industry.
By participating in this critical conversation, Technicolor Group reaffirms its role as a global leader in both technological innovation and creative excellence.
“Our continued evolution reflects our dedication to staying ahead of industry trends and helping shape the future of cinema,” said Caroline Parot, who has been key in the Group’s transformation efforts. “Technology has allowed us to push the boundaries of visual experiences, and we are excited to share our journey at the Saudi Film Confex.”
Celebrating 110 Years of Innovation
With its 110th anniversary on the horizon, Technicolor Group is proud to build on its rich legacy of cinematic excellence while focusing on the future. As a global leader in both creative and technological realms, the company remains committed to pushing the boundaries of what’s possible in visual experiences for generations to come.
ABOUT THE TECHNICOLOR GROUP
Technicolor Group is a creative technology company providing world-class production expertise driven by one purpose: The realization of ambitious and extraordinary ideas. Home to a network of award-winning studios, MPC, The Mill, Mikros Animation and Technicolor Games, we inspire creative companies across the world to produce their most iconic work. Our global teams of artists and technologists partner with the creative community across film, television, animation, gaming, brand experience and advertising to bring the universal art of storytelling to audiences everywhere.
For further information, please contact:
Sara Davies
Snr. Director, Global Marketing & Communications
Email: sara.davies@technicolor.com
